Tanima Jajoo

UX researcher in Bengaluru · open to new roles

I slow down to listen, so teams can build what people need.

I sit with people in homes, clinics and classrooms, then turn what I hear into insights teams can act on. Trained in ceramics, shaped by fieldwork.

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On the table · 4 studies

The work itself, laid out for review.

Parent archetype illustration
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Study 01 · Kids & screens · Italy

Pebblebox · 2025–26

How parents in seven countries raise kids alongside screens

The most controlling parents of all seven markets were Italian, not Indian.

On topParent archetype illustration

  • Positioning for a cautious marketUnderstanding how strict and how tech-fluent Italian parents are changed how the product is framed for them.
  • Calibrating AIThe study defined parents' tolerance for AI: welcome when it prompts a child to think, unwelcome as a shortcut or a companion.
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Prototype screen tested in concept evaluation
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Study 02 · AI agents · India

Orvexa · Aug–Sep 2026

How much would you let an AI agent do for you?

Solo tasks are about comparing; group tasks are about agreeing.

On topPrototype screen tested in concept evaluation

  • Sharper conceptsScreen-by-screen feedback on three early concepts, including the buttons and statuses they'd planned.
  • Where AI can take the main seatThe tasks people are ready to hand over, and how agents fit into their day.
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Probe image shown to participants
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Study 03 · AI image generation · India

Orvexa · Oct–Nov 2025

AI image generation

In India, “local” is deeply contextual and multi-layered.

On topProbe image shown to participants

  • Where the tools standClarity on the current standing of the two tools: what people prefer, which tool performs better, and where today's tools are lagging.
  • What "local" really needsThe nuances the client was specifically looking for: imagery close to people's own surroundings, and culturally appropriate.
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Basket of Choice toolkit, cover
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Study 04 · Family planning · Meghalaya

Vihara Innovation Network · Dec 2024 – May 2025

Family planning in Meghalaya

Fertility is seen as sacred, a gift not to be restricted.

On topBasket of Choice toolkit, cover

  • Field workers really liked itWe shared it on the field with FLWs, and there was a lot of positive feedback.
  • It sparked engagementPlaced on the health worker's tabletop, the interactive tool created a nice sort of engagement.
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See all work → · Before research, I trained in ceramic and glass design at MSU Baroda. Pottery Lab →